Innovation and Technology at BAT: Visorial Revolutionizes Commerce with Augmented Reality

The BAT Tower, a hub of entrepreneurship in Bizkaia, continues to establish itself as an international benchmark following the inauguration of five new floors that double its capacity, creating an even more favorable environment for innovation and business collaboration. During the opening event, Lehendakari Imanol Pradales, General Deputy Elixabete Etxanobe, and Bilbao’s Mayor Juan Mari Aburto had the opportunity to try out the innovative Visorial application, developed by the company Zyonia. This app combines artificial intelligence and augmented reality to transform the shopping experience, offering photorealistic quality that allows users to interact with a wide range of products, from food and vehicles to furniture and more.

Visorial stands out for its ability to display products with an exceptional level of detail, almost indistinguishable from reality. From the texture of a fruit to the finishes of a car, and the intricate design of furniture, the app provides a visual experience that surpasses most current e-commerce platforms. “The level of realism we achieve with Visorial completely changes the way consumers interact with products. Now, the buyer can see even the tiniest detail of what they are purchasing, as if it were right in front of them,” commented Marco Besteiro, CEO of Zyonia.

From BeXreal, close collaborators of Zyonia, highlighted the importance of collaboration within the ecosystem of the BAT: “We are very comfortable in the tower. We are doing a collaboration bringing together our technologies, ranging from artificial intelligence and the twins are digital until really extended and avatars hyper. We have developed projects that are having a lot of success, as Visorial, AIRz and others. The collaboration is in our DNA; we are members of many clusters sectoral because we see many synergies.”